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Enhancing Customer Loyalty Through Financial Services

Written by:
Renee Sylvestre-Williams
Published on:
April 30, 2019

Your business customers spend a lot of time building up their business, finding new clients and exploring new markets. Chasing invoices is part of running a business, but it can be tedious. However, when you’re a business, chasing invoices becomes a necessary evil to manage cash flow. White label financing and invoice financing from Ario can help maintain positive cash flow and help build loyalty between you and your business customers.

Think about it this way, when you find an accountant, bookkeeper or financial advisor who understands your needs and makes it easy for you to manage your money, you return to them again and again because you’ve developed a relationship and trust them. This is the same idea.

So, what can you offer your business customers to help make this task more efficient and streamlined so they can focus on other areas? White label financing gives customers an easy-to-follow sales funnel with flexible payment options. Add on invoice financing, partnered with white label products, to ensure that a business has available cash throughout their cycle. Working with your customers on these two services as part of their financial plan and system is where Ario not only supports your company’s growth but can help you strengthen your relationship with your clients because here’s the truth: making money is great, but, the actual process of ensuring you have enough money to run your business? Not so great.  

Cash flow analysis

Every business needs to know how their cash flows throughout their business during a given period (usually a month). What they might find is a point where cash might be a bit tight, and they have to look at alternate methods of financing until the money comes in. That’s where Ario can help. When your customers are looking for financing to bridge them between client payments, you can offer a solution that gives them immediate access to capital so their business can continue running smoothly.

Managing cash flow

After doing a cash flow analysis, your business customers may be looking at ways to manage their cash flow. There are several ways they can accomplish this:

●Cut or lower ongoing monthly costs such as rent and utilities

●Shorten the payment terms with clients. Instead of giving 60 or 90 day terms, shorten it to 30 days. You could also extend your payment time to your vendors while staying within the payment terms to avoid interest.

●Ask for the money upfront. Before starting a project, set the terms, so, you get 50 percent upfront and the rest upon delivery.

●Get lending from a financial institution in the form of a low-interest line of credit and a business credit card.

Here is where Ario can help with invoice and white label financing. You can offer these options to your business clients in a seamless manner that makes it easier for them to manage their cash flow and for you to gain instant revenue.

Here’s how it works when you offer Ario’s services to your customers:  

  • Your customer signs into the platform from your branded link provided on the invoice
  • Your customer simply fills in business information and has it verified by Equifax
  • Your client is approved for a pre-determined amount for payment
  • Your client can then select “pay” on the spot


People trust those they know; so, having a white label financing option helps you leverage your already established relationship with your customer. Instead of them having to use multiple platforms and products, they see you from the beginning of the sales funnel until the day the invoice is due.

Better brand awareness and relationships

Since your brand’s name is on the entire funnel, this will give you more options to market yourself because you now can offer more products that help your customers with all of their needs. Plus, the more positive associations your customer has with your brand, the stronger the relationship.

Cost efficiency

White label financing allows you to own the entire financial transaction. Not only is there 24-hour financing, but because Ario manages the service, technology and capital throughout, your customers can benefit from the best price.


With everything in one place from brand awareness, the efficiency of the platform and the ability to offer cost-effective deals to your customers, not only do they get to manage their cash, you get to maximize your business’ profitability, and that’s what all businesses want.

Helping your customers succeed via financing is a great way to develop a trustworthy relationship. With Ario, you can offer them something of value: the ability for them (and you) to run a successful business.

For more information on how you can offer this to your clients, click here:

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A number of factors contribute to your credit including what you currently owe, how promptly you’ve made previous payments, how much credit you’ve used, and other general information about your business.

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A number of factors contribute to your credit including what you currently owe, how promptly you’ve made previous payments, how much credit you’ve used, and other general information about your business.

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