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Your Customers Need Financing Options. Here’s Why

Written by:
Taylor Marsden
Published on:
August 23, 2019

Ah, the old money taboo. Most people prefer not to discuss their finances in detail with others and even more than most refuse to ask about the subject. So while you might think you’ve got the full picture of your customers’ cash flow, unless you’ve had a real look at their books, it’s likely that you’re working off an assumption. 

It’s not that your customers don’t need financing options, they’re just going to other sources to get them. 

Tools like Ario make it possible for your business to provide the solutions and flexibility that customers are often seeking.

Some months are slower than others

Not every month is supercharged! It could be an ebb in their otherwise flow or they might be in an industry that relies heavily on the seasons for big business (think: HVAC, landscaping, etc.). Either way, slow months are inevitable. 

During the down periods, financing options can help your customers stay on track with their expenses, invoices, and even payroll. With access to financing solutions outside of traditional bank loans and lines of credit, your customers can keep business afloat without stressing about how their personal credit history will be measured or how their personal credit score will be impacted. 

Unexpected costs happen

It’s great when everything runs smoothly, but what happens when unexpected expenses hit the budget? Ignoring that emergency maintenance on a transport truck probably isn’t a great idea, which is why your customers are often forced to dip into funds allocated for other areas of their business.

Financing options that provide instant access to credit, such as Ario’s Working Capital Advance, can provide serious relief in times of need. Unforeseen truck maintenance and other unexpected costs don’t have to hurt business cash flow anymore!

Simplify cash flow

Just because a business isn’t seasonal or suffering from unexpected costs doesn’t necessarily mean they’re uninterested in financing options. A recent Quickbooks study found that up to 61% of small businesses regularly struggle with cash flow. 

Simplifying cash flow management is attractive to a variety of businesses regardless of how successful they may appear to be.

Solutions that allow for extra time with paying off invoices or access to larger credit lines can also be super beneficial for customers looking to expand their business in new ways. By providing your customers with more opportunities to control their cash management, you make successful growth possible.

Better customer relationships (AND more sales)

Better relationships. Increased loyalty. What business doesn’t crave both with their customers? 

Imagine the positive impact on both businesses when you step in with the financing options your customers need. 

With access to credit, your customers can make payments in full and on time no matter what’s happening with cash flow, expand on their business goals, and spend more money working with you. You’ll make more sales, not only because they’ll have money to spend, but because they’ll feel inspired to work with a supplier that seemingly cares about their stability.


It might not come up in regular conversation, but your customers need financing options in order to run a successful operation. Traditional banks and lines of credit make getting access to funding trickier than it should be - especially for smaller businesses. 

Ario’s platform is free and easy for any B2B business to implement and provides greater flexibility for your customers' on-going financial needs through smart tools and customizable repayment terms.

Find out how Ario can help you offer the financing options your customers need today.

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A number of factors contribute to your credit including what you currently owe, how promptly you’ve made previous payments, how much credit you’ve used, and other general information about your business.

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A number of factors contribute to your credit including what you currently owe, how promptly you’ve made previous payments, how much credit you’ve used, and other general information about your business.

Read Now